Video Ratio: 9:16 (Vertical)
Duration: 15 seconds
Style: Ultra-realistic, UGC, handheld smartphone
Lighting: Bathroom top light, slightly harsh
Character: Real Asian male, 25–35
Rules: No beauty filter, no AI look, real skin & scalp texture
⏱ 0–1s ｜STOP SCROLL（核心）
Scene:
Extreme close-up of scalp. Fingers aggressively part hair, exposing thinning hairline.
BIG TEXT (center, warning style):
⚠️ STOP — CHECK YOUR HAIRLINE
Voice (low, serious):
“If you see this… don’t scroll.”
⏱ 1–4s ｜PAIN
Scene:
Mirror shot. Same hairline under bathroom light. Thinning clearly visible.
Text on screen:
“This was me.”
Voice (honest):
“Yeah… this was my real hairline.”
⏱ 4–7s ｜SOLUTION
Scene:
Product close-up. He applies the hair growth serum directly onto hairline.
Text on screen:
“I tried ONE thing.”
Voice:
“I didn’t expect much, honestly.”
⏱ 7–11s ｜RESULT (爆点)
Scene:
Fast cut — Before vs After (same angle, same light).
Hairline looks visibly fuller and darker.
Text on screen (bold):
“Same head. Real change.”
Voice:
“But this actually worked.”
⏱ 11–15s ｜CTA
Scene:
Natural smile. Camera slightly pulls back. Confident look.