Video length: 15 seconds
Aspect ratio: 9:16 (vertical, TikTok style)
Style: realistic smartphone footage, natural lighting, UGC, no cinematic filters, no AI look
Location: Malaysian home bathroom / bedroom
Character: Malay adult (gender neutral), casual home clothes
Camera: handheld phone camera, slight natural shake
Lighting: same angle and same lighting for all comparison shots
Mood: honest, casual, relatable
Compliance: no medical claims, no exaggerated before-after, no text like “cure” or “regrow”
⏱ SCENE 1 0–1s – STOP SCROLL HOOK
Visual:
Extreme close-up of hairline / scalp.
A hand gently parts the hair, scalp clearly visible under natural bathroom light.
On-screen text (big, neutral): “Perasan rambut makin nipis?”
⏱ SCENE 2 1–4s – PAIN POINT
Visual:
Same person standing in front of a mirror, lightly adjusting hair, subtle worried expression.
No exaggeration.
On-screen text: “Bila sikat, rasa kurang yakin”
⏱ SCENE 3 4–6s – PRODUCT INTRO
Visual:
Hair growth serum bottle naturally placed on sink / bedside table.
Person picks it up casually.