CHARACTER:
One American mom, early 30s.
Casual outfit, slightly tired but friendly.
She talks naturally to the camera.
SETTING:
Start in a grocery store parking lot.
Later transition to a sidewalk or home entrance.
PRODUCT — MUST FOLLOW EXACTLY:
A 2-in-1 foldable wheeled tote bag.
PHYSICAL STRUCTURE:
- Soft fabric tote bag
- Two shoulder straps
- NO HANDLE
- NO PULL ROD
- NO TELESCOPIC HANDLE
- Two small wheels at the bottom
- Reinforced flat bottom
- Wheels can fold into the bottom and disappear
- When wheels are folded, it looks like a normal mom shoulder bag
USAGE:
- She carries groceries inside the bag
- She lifts the bag and gently tilts it
- The bag rolls using bottom wheels
- She later folds the wheels away
- She wears the bag on her shoulder naturally
FIRST 3 SECONDS — STRONG NATURAL HOOK:
She looks into the camera and says:
"I didn’t realize how much this was hurting my hands."
SCRIPT (casual, almost talking to herself):
"I don’t use a cart for small trips.
But carrying bags was getting annoying.
This just makes things easier.
And when I’m done…
I just carry it like a normal bag."
VISUAL FLOW:
- Quick close-up of her hands holding heavy bags
- Switch to rolling the wheeled tote
- Show folding the wheels in
- Shoulder carry walk-away shot
ENDING:
No hard CTA.
Just her walking away with the bag.
On-screen text:
"Mom life upgrade."
IMPORTANT:
Do NOT add any handle or pull rod.
This is not a suitcase.
It must feel unplanned and natural.