A handheld vlog-style video, 16:9. On a snowy winter evening, a young man walks down a cozy street decorated with Christmas lights. He stops in front of a boutique shop window. Inside the glass display, a festive red Christmas hat is showcased under warm spotlights. A small price tag next to the hat clearly shows “$20”. He leans closer, eyebrows raised, reacting to how expensive it is.
He then reaches into his pocket, pulls out his phone, and the camera switches to a natural handheld close-up of his screen. He opens TikTok Shop and scrolls up once. On the screen, he sees almost the same style of Christmas hat priced at only $0.99. His eyes widen in surprise, and he laughs softly.
The camera cuts back to him glancing between the boutique’s $20 hat inside the window and the $0.99 listing on his phone. He gives a playful, amused smile, as if thinking, “Yeah… I know which one I’m buying.” Warm street lights, soft snow, natural handheld camera shake, cozy holiday atmosphere.