1. 15-Second Video Creative Brief (English)
Core Concept: Translate the “factory-direct quality assurance” appeal into a “thoughtfully crafted premium product” narrative. The focus is on the superior design, materials, and sensory experience that only a brand’s direct attention can achieve.
Goal: In 15 seconds, position the toothbrush as a high-value, meticulously made upgrade that justifies replacing an ordinary brush.
Tone: Confident, assuring, and slightly exclusive. It’s about sharing a “better find” that’s worth it.
Hook: Shift from “cheap and good” to “worth the investment for daily luxury.”
Shot-by-Shot Breakdown (15 Seconds):
0-3s (The Assertion):
Visual: Close-up on the博主’s face, speaking directly to the viewer.
Action/Verbal Core: Make a strong statement about quality being key. “Don’t just buy any toothbrush. Get one that’s properly made.”
4-10s (The Evidence & Reveal):
Visuals: Fast-paced, clean shots. 1) The product revealed smoothly. 2) Extreme close-up on the brush head’s texture and colors. 3) Close-up on the fine details (3D wings, gradient handle).
Action/Verbal Core: Showcase the features as proof of quality. “Look at this ‘Fairy Wand’ brush. See how soft and dense these bristles are? Every detail, from the angel wings to the matte finish, shows care.”
11-15s (The Value & Call-to-Action):
Visual:博主 holds the brush with a pleased, confident smile.
Action/Verbal Core: Connect quality to personal benefit and give a clear nudge. “This level of quality makes every morning feel special. It’s the upgrade you’ll actually notice.”
2. 15秒用 日本語動画脚本 (15-Second Japanese Video Script) 0-3秒 核心主張)
(画面: 博主がカメラを見て、はっきりとした口調で)
博主：「いいですか、歯ブラシはちゃんと作られたものを選ばないと。」