A vertical 9:16 TikTok-style UGC video, ultra-realistic, handheld phone camera, natural lighting.
0–3s (HOOK – strong comparison):
Split screen comparison.
Left side text: “3 MONTHS AGO”
Right side text: “NOW (3 MONTHS LATER)”
Same woman, same angle.
Left side: obvious thinning hair, visible scalp, flat hair.
Right side: much fuller hair, thicker hairline, scalp barely visible, healthy shine.
The difference is shocking and very clear.
3–6s
Cut to the woman facing camera, casually touching her hair, surprised and confident expression.
She gently lifts her hair to show thickness near the roots.
On-screen text: “I didn’t expect this…”
6–9s (Product moment):
Close-up shot.
[LEAVE EMPTY SPACE HERE FOR HAIR GROWTH SERUM PRODUCT IMAGE]
The woman sprays the hair growth serum onto her scalp once.
Subtle visual effect: hair roots look denser instantly (natural, not fantasy).
9–12s
She runs fingers through hair, hair looks visibly thicker and bouncier.
On-screen text: “3 months. Same me.”
12–15s (CTA):
Final close-up of her full hair, confident smile.
On-screen text: “If you’re struggling with hair loss… this is what worked for me.”
Realistic skin texture, no filters, authentic TikTok UGC feeling, not commercial.