Scene 1 – Instant Hook 0–2s
Close-up, American adult hand casually picks up the cleaver from a wooden kitchen counter.
No hesitation. Natural grip.
Camera slightly shakes like a real phone video.
Scene 2 – First Cut 2–4s
Medium close-up: slicing an onion in one smooth downward motion.
No force, no sawing.
The blade glides through effortlessly.
Scene 3 – Comfort Detail 4–6s
Extreme close-up on the wooden handle resting naturally in the hand.
Fingers relaxed.
Subtle light reflecting off the hammered blade texture.
Scene 4 – “It Just Works” Moment 6–8s
Side angle: quick chop on carrots or celery.
Even cuts, calm rhythm.
No struggle, no adjustment.
Scene 5 – Smooth Control 8–10s
Overhead shot: the cleaver lifts and lands cleanly on a cutting board.
Balanced movement.
Natural wrist motion.
Scene 6 – Silent Realization 10–12s
Close-up pause: the knife resting on the board.
Hand still holding it comfortably.
Soft kitchen light, quiet moment.
Scene 7 – Final Impression (optional 12–15s
Slow tilt shot of the blade surface.
Hammered pattern visible.
Ends without text or logos.