@chunky.chad, dressed in a comfy holiday sweater (or relaxed T-shirt)
Vibe: Easy-going, friendly, and warm with a touch of holiday cheer
Shot 1 – Setup
@chunky.chad sits at the kitchen table, casually holding a sandwich and looking at the camera with a smile.
Voiceover: “New year, new vibe. My goal? Eat what I enjoy... and keep track of it along the way.”
Shot 2 – TrackUp Scan
After taking a bite, @chunky.chad picks up his phone and scans the food, all while keeping the vibe laid-back.
Shot 3 – Positive Reflection
He glances at the data on the phone and nods approvingly, then goes back to enjoying his meal.
Voiceover: “Tracking? Super easy. Here's to a healthier 2026!”
Shot 4 – End Frame
The camera pulls back as @chunky.chad takes a sip of water, leaning back comfortably in his chair.
Voiceover: “Start whenever. It's that simple."
This script now feels more like an authentic, low-pressure moment rather than an ad, and should resonate better with an American audience. The tone is casual, and the vibe is encouraging without pushing too hard.