STYLE:
First-person casual UGC.
Filmed like a real American home creator using a phone.
Natural lighting, handheld, authentic and slightly imperfect.
Vertical 9:16, native TikTok style.
SCENE:
Modern American home kitchen.
A woman preparing food.
SCRIPT & TIMING:
0–3s (STRONG HOOK – NEW PAIN POINT):
Close-up of raw meat on a cutting board.
She holds a knife, pauses, looks annoyed, and says:
"I hate chopping meat like this."
3–5s (INTRO PRODUCT):
She puts the knife down and picks up a small electric chopper:
"So I use this instead."
5–9s (PRODUCT STRUCTURE & FUNCTION – ACCURATE):
Close-up shots while she explains naturally:
"It's a rechargeable electric chopper with a clear plastic bowl,
a separate stainless steel 3-blade inside,
and a flat motor lid with a button in the center.
No cords, super easy to use."
Show correct assembly:
Place small pieces of meat into the bowl,
place the blade inside,
set the flat lid on top,
use one finger to press the center button to start.
9–12s (RESULT – MEAT CHOPPING):
Show meat being evenly chopped inside the transparent bowl.
She reacts:
"It works great for ground meat."
12–14s (EASY TO CLEAN – CORRECT PROCESS):
She removes the lid first.
Then takes the blade out separately and rinses the blade and bowl under running water.
She says:
"The lid and blade are separate, so cleaning is really easy."
14–15s (CTA):
"This saves me so much time."
MOOD:
Real, practical, trustworthy.
Feels like a genuine kitchen hack recommendation.