A candid, bright daylight selfie-style video still taken inside a car. A relatable 38-year-old Caucasian mom with a messy bun, wearing a cozy cream knit sweater, sits in the driver's seat. She is energetically holding up a pair of colorful girls' boxer brief underwear which uploaded, stretching the leg fabric to show its length to the camera lens. Sunlight streams through the windshield. Her expression is enthusiastic and convincing. The car interior is slightly lived-in. Vertical orientation (9:16).
The Script： 0-3s Hook) "Okay, mom to mom. Are you sick of your daughter constantly picking a wedgie? It drives me crazy! 3-10s The Solution & USP) You have to switch to these boxer briefs. (Holding up the product, stretching the leg) Look at this inseam length! They fully cover her bum and absolutely do not ride up. 10-15s CTA) Seriously, no more adjusting all day. It's a game-changer. Stock up in the cart below!"