A surreal, cinematic shampoo commercial in a realistic world.
Every character has clearly visible wigs, not real hair.
Different everyday people stand in simple environments: a street, a bathroom, an office, a park.
Suddenly, without warning, their wigs begin to move.
The wigs start flapping gently, like birds preparing to fly.
The two sides of each wig move like wings.
One by one, the wigs lift off from people’s heads and fly away into the sky, beating softly like birds.
The people remain still, slightly confused, watching their wigs leave them behind.
More wigs take off.
Dozens of wigs are now flying overhead, drifting upward together.
Cut to a wide shot of the sky, filled with hundreds of wigs flying like a flock of birds.
The movement is graceful, absurd, and poetic.
End on a clean advertising tone.
No characters speak.
Final frame held for a beat.
Tone: absurd, playful, confident.
Style: realistic, cinematic, polished, Old Spice–style humor.
No cartoon effects. Everything feels real, just impossible.