0-2s | HOOK — “The kitchen is a battlefield.”
▸ Visual: Slow-mo close-up — hot oil splashing from pan onto floor (realistic kitchen environment)
▸ Sound: Sizzle! Metal spatula scrape + sudden tense drumbeat
▸ Cut: Black chef shoe steps into oil puddle — completely stable → freeze frame on outsole texture
—
⏱️ 3-6s | FUNCTION DEMO — “Triple defense isn’t marketing. It’s physics.”
▸ Visual: Rapid-cut triptych
① Waterproof: Water jet hits upper → beads roll off like lotus leaf (slow-mo + splash sound)
② Oil-resistant: Soy sauce poured on side → droplets slide away instantly (add crisp “drip” sound)
③ Anti-slip: Shoe steps on wet tile → sudden stop, tread grips firmly (low-angle shot + friction noise)
▸ Music: Pulsing electronic beat for tech vibe
—
⏱️ 7-10s | IDENTITY RESONANCE — “A chef’s second skin.”
▸ Visual: Chef walking fast through busy kitchen (steam, clanging pots surround)
▸ Tracking shot: Feet move with unwavering stability, no stains on shoes
▸ Close-up: Chef bends to pick up dropped ladle — toe lightly taps ground, no slip, stands upright smoothly
—
⏱️ 11-13s | PRODUCT ELEVATION — “Designed for extremes.”
▸ Visual: Shoes rotate 360° against pure white background, spotlight highlights texture & logo
▸ Push-in: “PEAK” branding clearly visible, midsole structure shown in micro-detail
▸ Sound: Deep resonant hum + metallic echo
—
⏱️ 14-15s | ACTION CUE — “Your feet deserve safer ground.”
▸ Visual: Chef removes old, stained, worn-out shoe → slips on new one, tightens laces, walks back into kitchen
▸ Final Frame: New shoe steps into steaming kitchen doorway, backlit by dramatic light, silhouette confident
▸ Sound: Sharp “click” (lace lock) + final drum hit