Scene: A real rider is riding in light rain. A close-up shot focuses on the arm or shoulder, clearly showing how raindrops cannot penetrate the fabric surface, forming beads and quickly rolling off.
Selling Point: Visually demonstrates the "waterproof" performance.
Shot 2 3-5 seconds): Breathability and Sweat Absorption
Scene: The scene shifts to climbing a hill under the blazing sun. A slow-motion close-up focuses on the rider's back. Under a specific angle of sunlight, it can be observed that water vapor from evaporating sweat is expelled from the fabric, creating a "breathable" feel.
Selling Point: Visually and magically showcases the two core functions: "excellent breathability" and "excellent sweat absorption."
Shot 3 6-8 seconds): Comfort and Riding Experience
Scene: The rider cruises on a flat road, his expression focused and comfortable. His hand lightly touches the fabric on his arm, demonstrating the garment's fit and dynamic freedom. The camera follows the rider as he pedals, showing how the garment's athletic cut perfectly supports his riding posture.
Selling Point: The video conveys the comfort of the fabric and its professional design for cycling through natural facial expressions and movements.
Shot 4 9-10 seconds): Brand freeze-frame
Visuals: The video concludes with a cool moment of a rider crossing the finish line or overlooking the scenery, with the garment's cut and logo clearly visible. A simple slogan flashes on the screen.
Selling Point: Reinforces the brand image, summarizing all selling points as a high-quality, professional cycling outfit.