Shot: Extreme close-up. Water droplets roll off the garment's surface. The camera pulls back, showing the cycling apparel being worn.
Selling Point: Visually demonstrates the "waterproof" feature.
Shot 2 3-5 seconds): Ergonomic Design
Shot: Medium shot. The rider is preparing to get on the bike, such as extending their arms and bending over. The garment perfectly fits the body's curves, without any tightness or looseness.
Selling Point: Vividly showcases the "superior design," emphasizing its comfort and freedom of movement.
Shot 3 6-8 seconds): Breathability and Windproofness
Shot: Microscopic close-up and sensory presentation. The camera zooms in on the garment's breathable mesh area, which can be combined with slow-motion smoke or light to visually represent the airflow within the fabric. Simultaneously, the rider rides comfortably in the wind.
Selling Point: Visually presents the unseen "breathability" and "windproof" functions.
Shot 4 9-10 seconds): Riding Posture and Brand
Visuals: Low-angle shot, showing the rider at the moment of pedaling, with smooth clothing lines and a clear, prominent Aston Martin logo.
Selling Point: Ultimately, all features are attributed to the core scenario of "riding," reinforcing the brand's premium positioning.
This script focuses on allowing the audience to experience the product's technology and quality "up close," building trust in product quality through details.