Short 15-second vertical 9:16 video, 4K, split-screen transformation style.
Scene 1 0–3s HOOK):
Split-screen before/after.
Left side “BEFORE”:
• Dog jumping, pulling on leash, ignoring the owner.
Right side “AFTER 7 DAYS”:
• Same dog sitting calmly, walking nicely on a loose leash.
Big bold text across both:
“Before vs after 7 days with this FREE app”
Quick zoom on the calm “after” dog.
Scene 2 3–8s
Close-up of the owner’s phone with the DogMate app open.
They tap “7-day beginner plan”.
We see a simple schedule: Day 1: Sit, Day 2: Stay, Day 3: Come, etc.
On-screen text:
“7-day beginner plan for real dog owners.”
Scene 3 8–13s
Fast cuts:
• Owner watching a short training clip in the app, then copying it with their dog.
• Dog successfully sitting and getting a treat.
• Dog waiting patiently at the door.
On-screen text:
“Train a little every day.”
Scene 4 13–15s CTA):
Direct-to-camera shot of the owner and their well-behaved dog.
Big on-screen text:
“DogMate is 100% FREE.” “Train your dog at home. No cost.”
Final frame: DogMate app with glowing “Download now – FREE in Australia”.
Dialogue:
• Narrator: “This is before… and this is after seven days with a free app called DogMate.”
• Narrator: “DogMate gives you a simple 7-day training plan with short daily lessons.”
• Narrator: “You just follow the videos and practise for a few minutes each day.”
• Narrator: “It’s completely free. No paid courses, no subscriptions. Download DogMate and start today.”