Sora提示词:Veilna 15s TikTok 带货完整分镜脚本
Veilna 15s TikTok 带货完整分镜脚本
⏱ 总时长:15 秒(0:00–0:15)
① Hook — 3 秒(0:00–0:03)
0:00–0:01(1s)
镜头:脸颊轻微泛红的敏感肌特写
字幕:“Sensitive skin struggling?”
VO: “Sensitive skin and nothing feels gentle enough?”
0:01–0:03(2s)
镜头:女生对着几款洁面犹豫
字幕: “Pregnancy-safe skincare?”
VO: “Or searching for pregnancy-safe skincare that works?”
② 产品 + 成分 — 7 秒(0:03–0:10)
0:03–0:04(1s)
镜头:Veilna 洁面瓶身自然光特写
字幕: “Veilna Coconut Amino Acid Cleanser”
0:04–0:06(2s)
镜头:挤出透明凝胶状质地(手背特写)
字幕: “Plant-derived amino acids”
VO: “This is Veilna’s coconut amino acid cleanser—plant-derived…”
0:06–0:08(2s)
镜头:干手干脸涂抹 → 加水起泡(泡沫细腻)
字幕: “100% Ectoin”
VO: “…and powered by 100% ectoin.”
0:08–0:10(2s)
镜头:脸部轻柔打圈,泡沫细腻覆盖
字幕: “Fragrance-free • Paraben-free”
VO: “Fragrance-free, paraben-free, no harsh stuff.”
③ 效果 + 信任背书 — 5 秒(0:10–0:15)
0:10–0:12(2s)
镜头:冲洗后皮肤水润特写,无紧绷
字幕: “Clean + Hydrated”
VO: “It cleans without stripping and keeps skin hydrated.”
0:12–0:13.5(1.5s)
镜头:手指轻触脸颊,展示柔软度
字幕: “Gentle for expecting mamas”
0:13.5–0:15(1.5s)
镜头:pH 试纸特写 → 弱酸性
字幕: “pH-balanced”
VO: “pH-balanced and gentle enough for expecting mamas.”
④ CTA(落点在 15s 内)— 0.5 秒 叠加收尾
0:14.7–0:15(0.3s)
镜头:手持产品指向镜头
字幕: “Link in bio!”
VO: “Swipe up before it’s gone!”