美式博主口播解说的 TikTok 带货脚本:
① 0:00–0:02(2s)|外观展示(开场吸睛) 镜头:主播将产品举向镜头,旋转展示管身。自然光,靠近相机。
字幕: “Veilna Coconut Cleanser · 100% Ectoin”
口播 VO: “This is the Veilna Coconut Amino Acid Cleanser—simple, clean, and super gentle.”
② 0:02–0:05(3s)|包装细节特写 镜头:切到产品外观特写,展示 “100% Ectoin”“Coconut Amino Acid Cleanser”。
字幕: “Plant-derived • Fragrance-free”
口播 VO: “It’s plant-derived, fragrance-free, and powered by 100% ectoin.”
③ 0:05–0:08(3s)|挤出质地(主播手部) 镜头:主播将乳白色凝胶挤在手背/指尖,质地在自然光下清透水润。
字幕: “Clear jelly texture”
口播 VO: “The texture is a clear, jelly gel that melts smoothly on the skin.”
④ 0:08–0:12(4s)|使用方法(涂抹+起泡) 镜头:
干手干脸上轻轻按摩
加一点水 → 起泡(细腻泡沫特写)
字幕: “Dry apply → Add water → Soft foam”
口播 VO: “Apply on dry skin, massage, then add a little water to create this soft, creamy foam.”
⑤ 0:12–0:15(3s)|效果 + CTA 镜头:
冲洗后皮肤水润特写
主播手持产品对镜头微笑
字幕: “Clean, hydrated, never stripped · Link in bio!”
口播 VO: “It rinses clean without stripping—perfect for sensitive skin and pregnancy-safe. Grab it now!”