Scene: Close-up of a hand, showing how easily and effortlessly the garment is put on with a simple clip and snap. The entire process takes less than 2 seconds.
Advantages: Directly addresses the pain point of "inconvenient wearing," demonstrating "one-second wear, easy and convenient."
Shot 2 3-5 seconds: Undeterred by Wind and Rain)
Scene: Users walk in a downpour, the product remains bright and firmly fixed in place.
Advantage: Solves the pain points of "weather-related issues" and "easy to fall off," emphasizing "unaffected by wind and rain, sturdy and reliable."
Shot 3 6-8 seconds): Multi-functional
Scene: Quickly switches between the lens worn on the arm, calf, backpack, and wrist.
Advantage: Solves the pain point of "needing to purchase multiple devices," highlighting the high cost-effectiveness of "one light for multiple uses, comprehensive coverage."
Shot 4 9-10 seconds): The Essence of Safety
Scene: All users converge on a dark street, the light points on their bodies forming a safety network.
Advantage: Reinforces the core value, telling users "with just this one action, you can significantly improve your sense of security at night."